Since 2019, Apple has been replacing Intel processors inside Macs with its own processors, called M1, which provide longer battery life and allow Apple to more tightly integrate its hardware and software. The larger 16-inch MacBook Pro, Apple's highest-end laptop, hasn't been updated since 2019 and currently uses Intel processors instead of newer Apple chips. Last month, Apple announced and subsequently released new iPhones, iPads, and Apple Watches, leaving Apple's line of Macs as the remaining major product line that hasn't been updated this fall. It's only possible to develop iPhone apps on a Mac through Apple's Xcode software, for example, and Mac remains a larger business than iPad. But Mac computers remain essential for Apple. "In fact, the last three quarters for Mac have been its three best quarters ever," Cook said in June.īefore the pandemic, which drove new computer sales, many customers and analysts worried Apple was neglecting the Mac in favor of newer, faster-growing businesses like its Apple Watch and iPhones. In the most recent three quarters ending in June 2021, Apple sold $26 billion in Macs, up nearly 33% from the $19.59 billion it sold in the same period last year. Recent computers that run on the company's powerful M1 processor have "fueled" Mac growth, Apple CEO Tim Cook said in June.
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